Soak Up The Sun In These European Summer Destinations

Have you got a summer holiday on the mind?

From a quick Easter city break to family meet-ups, there's probably plenty already on your travel schedule this year. However, we're looking at what's usually the main event of the year - the summer holidays. 

Here you'll find some of the best summer holiday destinations in Europe, complete with our experts insights on what you can expect there, what kind of holiday you might want to take and of course, where to stay. 

1. Bay of Kotor, Montenegro

Best pick for: A hidden gem that oozes authentic charm - with plenty of peace and quiet

What is the Bay of Kotor like?

A rising star for a summer holiday is Montenegro, especially the UNESCO-listed Bay of Kotor. While Croatia has been taking most of the glory on the Adriatic Coast for a summer holiday in recent years, this enchanting region further along the coast is a hidden gem that easily rivals with it's natural beauty and indulgent hotel offering. 

This area regularly reaches an average temperature of 28°C and is a perfect European summer destination, with a short flight time of just under three hours from the UK. While here, you can wander the picturesque streets of the old town, spend a lazy day on the pebbled beach, take a boast trip around the pretty coast of Perast, or go further afield to explore the area's National Parks.

Must see in the Bay of Kotor?

• For adrenaline junkies who are willing to go a little further out of the Bay of Kotor area, there are fantastic rafting adventures to be had around four hour's drive away. The Tara River Canyon is the perfect spot to enjoy a thrilling ride and take in the inescapable natural beauty of Montenegro.
• If you're planning on staying closer to your home-away-from-home, why not take a boat trip out into the Bay of Kotor? You can explore part of the Adriatic Coast or visit Kotor, the capital city of Montenegro.

Where to stay in the Bay of Kotor? 

Relax on the 'Montenegro Riviera' at Portonovi Village; this is one of the most picturesque areas for some rejuvinating summer sun. Watch the waves of the Adriatic bump against the stone walls of the marina, spend an afternoon on the stunning private beaches from the beach club and eat, drink and relax in the range of restaurants.

The exclusive One&Only Portonovi is a superb hotel in Portonovi Village. Perfect for wellness lovers, it's home to a first-of-its-kind Chenot Espace Spa and an excellent restaurant, Sabia by Giorgio Locatelli, the world-class Italian chef. Stay at Villa One, a sprawling three-bedroom villa, for a luxurious family getaway, or Suite One for a couple's retreat.

Inspiring Insight

One&Only's resorts are always in top locations, and their first European property is no exception! Perched on the edge of the stunning Boka Bay, this resort is also near the picturesque town of Perast with its Venetian stone palaces and upmarket waterfront. It's also a stone's throw from UNESCO-listed Durmitor National Park, home to Europe's deepest gorges as well as bears, wolves and the largest variety of butterflies.

2. Turkey

Best pick for: A sun-soaked escape where rich heritage meets breathtaking landscapes

What is Turkey like?

Turkey is one of those rare destinations where a summer beach holiday can be paired seamlessly with cultural exploration. Along its Aegean and Mediterranean coastlines, you’ll find warm, clear waters and stylish beach clubs, while inland, remarkable history and extraordinary landscapes unfold at every turn.

Step into the storied streets of Istanbul and see world-famous landmarks such as Hagia Sophia, the Blue Mosque and Topkapi Palace. Browse the labyrinthine Grand Bazaar – among the oldest covered markets in the world – and pause for a freshly brewed Turkish coffee at a storied local roastery.

Further inland, Kayseri offers access to the underground tunnels of Kaymakli and the striking terrain of Red Valley. And in Cappadocia, hot air balloons rise each morning above sculpted rock formations and ochre-hued canyons – a scene that’s as iconic as it is unforgettable.

Local flavours play a big part in the experience too, from crisp, sesame-crusted simit bought from a street vendor to the delicate sweetness of handmade Turkish delight. For a slower pace, a visit to a traditional hammam offers the chance to switch off and soak up centuries-old wellness rituals in serene, marble surrounds.

Our Treasures of Turkey holiday combines a journey from Istanbul to Kayseri, Cappadocia and Izmir with the beaches of Bodrum.

Must see in Turkey?

• Watch dawn break over Cappadocia on a private hot air balloon flight, as the region’s dramatic landscape is bathed in early morning light.
• Discover Istanbul’s most iconic sites in the company of a knowledgeable private guide, followed by an afternoon of indulgence at a heritage hammam.

Where to stay in Turkey?

For couples seeking peace and privacy in Turkey, Amanruya on the Bodrum Peninsula offers a refined summer retreat.

Tucked between a pine-cloaked hillside and the turquoise waters of the Aegean, this serene hideaway blends Aman’s signature understated luxury with a strong sense of place. Days here are unhurried – unwind by your private pool, enjoy Anatolian and Mediterranean flavours at the open-air restaurant, or spend time in the spa, where traditional Turkish treatments are delivered with quiet expertise.

3. Corfu, Greece

Best pick for: Seaside adventures, island-hopping and timeless Greek charm

What is Corfu like?

Corfu blends peaceful pebbly beaches and sleepy tavernas with a bustling old town, giving the perfect balance of relaxation and things to do.

The island’s east coast is home to sheltered bays and calm, clear waters perfect for swimming, snorkelling, kayaking or paddleboarding, while further offshore, a private catamaran can take you to the neighbouring islands of Paxos and Antipaxos — or even across to the mainland to combine Corfu with Parga on a twin-centre holiday.

On land, Corfu Old Town, a UNESCO World Heritage Site, invites you to wander through elegant Venetian streets and discover hidden cafés and boutique shops behind fortress walls. Karavostasi Beach, one of the region’s most scenic stretches of sand, is ideal for a peaceful afternoon surrounded by dramatic, unspoilt scenery.

For more inspiration, see our ultimate guide to the Greek Islands. 

Must see in Corfu

• Take a day trip by luxury catamaran to explore Paxos and Antipaxos, or head across the Ionian to the charming coastal town of Parga for a different perspective on Greece.
• Wander the narrow lanes of Corfu Old Town with a local guide to uncover the island’s layered history and best-kept secrets — from rooftop viewpoints to artisan food markets.

Where to stay in Corfu

Set on a private peninsula with Blue Flag-awarded beaches and views over the Ionian Sea, Grecotel Corfu Imperial is one of the island’s most refined retreats.

Families are well catered for, with complimentary à la carte dining for children at the Tasty Corner and access to Danilia Village — a replica 1930s Corfiot village offering a unique dining experience.

Couples can enjoy relaxed beach days, watersports and spa treatments, or arrive at Danilia Village in style via complimentary transfer for an elegant evening out. Stay for seven nights or more and you’ll receive an additional à la carte dining experience — the perfect excuse to linger a little longer.

4. French Riviera, France

Best pick for: A classic and elegant summer holiday in Europe, perfect for yachting and beach clubs.

What is the French Riviera like?

When you think of European cities for a summer break, St. Tropez on the French Riviera should be on your list. Between Marseille and Nice on the southern coast of France sits this small yet luxurious town. Walk the narrow cobbled streets, visiting beautiful boutique stores and glimpsing the blue water as you stroll in the comfortable 23°C sunshine.

If you want to explore the south of France a little more, you could take a road trip to Nice for the day. For the ultimate all-relaxing holiday with a touch of glamour, spend time in the charming town of St. Tropez and sun yourself on the stunning beaches in the area.

Must see in the French Riviera?

• Once upon a time, St. Tropez was a fishing town. Now, its transformed into a sleek marina and a popular spot for people-watching, sipping on a coffee in a café or visiting the herb fish markets.
• One of the famed activities that St. Tropez is known for, we couldn't leave out yachting. To see the best of the Mediterranean, you'll want to cruise out onto the water on one of the luxury yachts that are moored in St. Tropez. Spend family time on the water, take in the sights and savour the delicious delicacies of France as you go! 

Where to stay in the French Riviera? 

Lily of the Valley is a perfect destination to call your home on holiday.

This wellness resort is located just a few minutes drive from the heart of St. Tropez, offering the perfect balance of health and leisure. Opt to spend your day with yoga sessions, working on your personalised fitness programme with your personal trainer and restoring your muscles with a deep massage - or, relax on the beach with some deliciously fresh Italian cuisine.

 Tune in

Join our Europe experts on our podcast for more ideas on where to go in France this year.

5. Mallorca, Spain

Best pick for: Chic marina escapes with spa, golf and family-friendly flair

What is Mallorca like?

Mallorca’s enduring popularity lies in its ability to offer something for every kind of summer traveller — from stylish marinas and Mediterranean beaches to peaceful inland villages framed by sunlit mountains.

On the coast, Puerto Portals is one of the island’s most exclusive enclaves, where superyachts line the harbour and high-end boutiques, cafés and restaurants create a sophisticated, laid-back atmosphere. Families will find easygoing beach days and plenty of child-friendly dining, while couples can balance indulgent spa time with world-class golf or a day out sailing.

Beyond the coast, the island’s interior offers a change of pace — explore charming towns like Sóller and Deia, where cobbled streets and shuttered buildings bask in the warm glow of the summer sun. Whether it’s discovering the island on two wheels, enjoying traditional tapas in a shady plaza, or cruising out on the water, Mallorca delivers effortless variety with unmistakable Mediterranean charm.

Must see in Mallorca

• Spend a morning exploring Puerto Portals, followed by a long, leisurely lunch by the marina and an afternoon on the beach just moments away.
• Head inland for a guided cycling tour through Mallorca’s Serra de Tramuntana mountains, or charter a private yacht for a day along the island’s scenic southwest coastline.

Where to stay in Mallorca

Just minutes from the glamour of Puerto Portals, The St. Regis Mardavall Mallorca Resort offers a luxurious base for both families and couples.

Four championship golf courses nearby offer preferred tee times and caddy service, while one of Europe’s largest hotel spas promises total relaxation with a wide-ranging treatment menu and hydrotherapy facilities.

Children are expertly cared for at the Explorers Kids’ Club, leaving adults free to enjoy the island at their own pace — whether that’s a morning on the fairway, an afternoon at the marina, or simply a glass of local wine on the terrace as the sun sets over the sea.

6. Marbella, Spain

Best for: A classic and chic seaside break with reliable sun and golden beaches. Visit during the headline cultural festival, or tailor a stay with more stops along the Costa del Sol

What's Marbella like?

This European hotspot is a classic for summer.

One of the shining gems on the Costa Del Sol, Marbella is the epitome of summer holidays and coastal city vibes - making it one of the ultimate summer sun destinations in Europe. With plenty of sunshine to go around, a beautiful collection of sandy beaches and chic beach clubs, plus a brilliant culture festival with top performers in the July heat - there's no shortage of things to keep you entertained in Marbella.

It's also one of the best European destinations for couple's retreats and holidays with friends; with temperatures in the summer of around 28°C, you'll be able to soak up some of that well-earned sun on the beach as the Andalusian landscape envelopes you.

 Looking to max out on culture? Marbella is the perfect finishing point to a tailor-made holiday through the highlights of Andalusia. Starting in Malaga, journey through Ronda for olive oil tasting, take a tour through UNESCO-listed Alhambra and see a live flamenco show in Sevilla before relaxing in Marbella.

Must see in Marbella?

• Check out the Starlite festival held every year across the summer months for a showcase of art, fashion, music and film, alongside gourmet menus specially created at the restaurants and gastro-spaces.
• A summer holiday is never complete without some time for relaxation on the beach. Marbella has plenty to choose from, with golden sands, lapping Mediterranean waters and sand dunes. 

Looking to minimise travel time this summer? Marbella is also one of our top short-haul sun holidays. 

Where to stay in Marbella? 

7. Limassol, Cyprus

Best pick for: A reliable favourite for families looking for sandy beaches and plenty of conveniences

What is Limassol like?

Cyprus is the kind of destination that people head back to, year after year.

This could be down to the ample sunshine and the 30°C average temperature in the summer; it could be the mixture of landscapes, from the sprawling Troodos Mountains to the beautiful beaches; or, it could be the smiling faces of the Cypriot people who welcome them to the island.

Limassol is a port town, so you can expect to find all the amenities and facilities that you might need here, as well as some fantastic areas to visit and activities to take part in - making this a perfect spot for families. Dotted around the island are small insights into some of the island's ancient history, including the Kourion archaeological area and the Troodos Mountains, which give the coastal town a unique feel.

Must see in Limassol?

• Located to the west side of Limassol is the Kourion Archaeological Area. Kourion is a well-preserved area with a history dating back to the ancient Greeks. The remains in this area are now predominantly from the Roman and Byzantine periods. It's ell worth the day trip if you're a history fan.
• In the summer months, Cyprus can get very hot. One of the best ways to cool down with the kids is at the Fasouri Watermania Water Park. Kids and adults can enjoy the thrill of the giant water slide, splash about in the pools and relax as you float down the lazy river.

Where to stay in the Limassol area? 

As you head a little way east of Limassol, you'll find a hotel that really packs a punch. 

Amara is a five-star luxury resort that sits on the beachfront of the south coast of Cyprus. Here, you can expect total relaxation with beautiful views of the sunset over the warm evening waters of the Mediterranean Sea. Each room in the resort offers 180° ocean views, and there's a fantastic spa where you can take part in multiple therapies and wellness activities after a long day of exploring the island. 

"AMARA is a fabulous hotel for foodies and spa lovers. You can indulge in an exclusive culinary concept by world renowned chefs or take some time to relax in the huge spa, set amongst ancient ruins for the ultimate relaxation." -Alice, Product Manager

8. Halkidiki, Greece

Best pick for: Families that love to explore and relax together in the Grecian sun.

What is Halkidiki like?

You might usually head to one of Greece’s beautiful islands for a summer escape — but this time, why not try somewhere a little different, like Halkidiki? If you’re planning to spend your summer holiday relaxing on the beach with your family, this could be the perfect destination for you.

Greece is famous for its turquoise water, and Halkidiki won't let you down on this front. The craggy outcrops of land are topped by verdant green foliage, which leads down to the calm waters and beloved sandy beaches of this family favourite. 

More inspiration: The 5 Best Greek Islands for Families

Must see in Halkidiki?

• Dive into the protected nature reserves and areas with hikes along wetlands and pine forests, bird watching experiences and snorkelling crystal-clear waters
• Petralona Caves is a haven for fossil lovers; you can take a guided tour through the cave system and marvel at the stalagmites and stalactites that litter the area. Kids will absolutely adore this trip out, so keep this place in mind if you intend to travel to Europe this summer.

Where to stay in the Halkidiki area? 

Your perfect family getaway awaits at Sani Dunes in Halkidiki.

Service at this beautiful resort is second to none and always personalised. During the summer, the gardens bloom with fragrant flowers and herbs that greet you when you wake. Enjoy time together on the sandy beaches — or, kids will love finding their own space in the chillout zone. The Rafael Nadal Tennis Academy and Chelsea Football Club will keep the more energetic kids bounding around, while parents are sure to love the Michelin-star menu at Fresco. 

9. Ibiza, Spain

Best pick for: A mix of quiet pockets and vibrant nightlife in one of the top summer holiday destinations in Europe.

What is Ibiza like?

The iconic summer island of Ibiza should always be on any best European holiday list. Whether you're looking for bustling nightlife spots in Ibiza town or you want to spend time exploring the beautiful scenery on the Balearic Islands, there'll be something to impress you with.

If you want to rest and relax in a serene environment, stay away from the noise of Ibiza Town or San Antonio. Instead, opt for the quieter areas of Santa Eulalia or Portinaxt, or head to some of the beautiful beaches dotted across the island including Pou des Lleo beach for watersports and snorkelling. 

See our full guide to where to stay in Ibiza.

Must see in Ibiza?

• Take a day trip across to Formentera to enjoy the white sandy beaches reminiscent of the Caribbean, or hire a moped or e-bike to travel around the smallest of the Balearic Islands. If you like to do walking on your holidays, you can traverse to La Mola for stunning views of the bay. 
• Head out to the water for a catamaran cruise. Watching the sunrise or sunsets from the water is a special experience not to be missed. 

Where to stay in Ibiza?

Stay at the Six Senses Ibiza in Portinaxt and enjoy the bohemian hippy vibe the island is so loved for. With extensive spa treatments and daily yoga it's the perfect summer escape. Nobu Hotel Ibiza Bay, meanwhile, is located closer to Ibiza Town in Talamanca, and is ideal for those looking to have the chance to experience the island's nightlife, or just take a short taxi to the old town for mouth-wateringly fresh tapas.

"Six Senses Ibiza is beautiful! The view from reception is simply amazing, with impressive floor-to-ceiling doors which open-up to panoramic vistas of the sea. I love the rooftop morning yoga and sipping a cocktail on the pool terrace for the most amazing sunset experience." - Alice, Product Manager

Your tailor-made European summer

Whatever your preference for a summer we hope that these European summer sun destinations have inspired you for your 2025 holidays.

Our Travel Specialist would be more than happy to tailor your own holiday to your exact requirements so get in touch to start planning your next summer holiday.